5 December, 2021

What Can You Learn from the London Olympic Games

4 min read

On July 27 in Beijing, according to the report of the Economic Voice, although the London Olympic Games just opened, troubles never came in singly. After the Organizing Committee of the Women’s Football mistakenly the South Korean flag as the North Korean flag, and then the Egyptian delegation wore the fake Nike appeared on the race course of the Olympic Games. When people saw the Nike Logo matched with the Adidas zip, they were greatly shocked. Nike issued a warning letter to the Egyptian Olympic Committee, but the effect was not obvious. Many people felt puzzled that it should be the responsibility of the International Olympic Committee (IOC), but what was the reason that it did not took it in charge.

More than one hundred Egyptian athletes and Olympic officials would come in and walk out the Olympic Village. Their “Copycat culture” clothing, however, shocked people a lot. On the twitter, moreover, Khalaf who was an athlete of the synchronized swimming that it was untruthfulness and shameful to put on such clothes. Compared with the Egyptian team, Nike was troubled much more. The reply that Nike in China given was that Nike did not want such kind of clothes, which did not meet the product standards in the Olympic Games. It has sent a warning letter to the Egyptian Olympic Committee to request an immediate cessation.

This matter was ignored by the Egyptian Olympic Committee. The Committee insisted that these clothes were bought through formal channels with 300 dollars per person, and it assumed the attitude that they wanted Nike to send them such a gift. ZhaoZhen was a senior sports media people, and it was said by him that the Egyptian Olympic Committee (IOC) was a little spare time. It was indicated by ZhaoZhen that there was a relationship to the political situation, for the IOC personnel will be changed when there was a turmoil in the political situation. He also felt that people who engaged in the commercial development were not very professional. Such mistakes, or else, were not going to come out, and after all, it was an easier to identify these mistakes. Nike lost its temper and stamped its foot, but the IOC said nothing.

Beijing Expo deputy general manager called Zhang Zhenpeng has ever worked in the Beijing Olympic Organizing Committee. He said, the IOC had global partners program, including Adidas, Coca-Cola, Samsung and other brands, and the International Olympic Committee will mainly protect these brands in the arena. It was said by Zhang Zhenpeng that this sponsorship system belongs to the International Olympic Committee (IOC). This system had mature and complete protection methods. It was necessary for our volunteers as well as personnel workers to put on Adidas. As for food, we all adopted McDonald, and as for water, only Coca-Cola has been adopted. The hostile brands can not be used, so KFC as well as Pepsi were not possible.
On July 27 in Beijing, according to the report of the Economic Voice, although the London Olympic Games just opened, troubles never came in singly. After the Organizing Committee of the Women’s Football mistakenly the South Korean flag as the North Korean flag, and then the Egyptian delegation wore the fake Nike appeared on the race course of the Olympic Games. When people saw the Nike Logo matched with the Adidas zip, they were greatly shocked. Nike issued a warning letter to the Egyptian Olympic Committee, but the effect was not obvious. Many people felt puzzled that it should be the responsibility of the International Olympic Committee (IOC), but what was the reason that it did not took it in charge.

More than one hundred Egyptian athletes and Olympic officials would come in and walk out the Olympic Village. Their “Copycat culture” clothing, however, shocked people a lot. On the twitter, moreover, Khalaf who was an athlete of the synchronized swimming that it was untruthfulness and shameful to put on such clothes. Compared with the Egyptian team, Nike was troubled much more. The reply that Nike in China given was that Nike did not want such kind of clothes, which did not meet the product standards in the Olympic Games. It has sent a warning letter to the Egyptian Olympic Committee to request an immediate cessation.

This matter was ignored by the Egyptian Olympic Committee. The Committee insisted that these clothes were bought through formal channels with 300 dollars per person, and it assumed the attitude that they wanted Nike to send them such a gift. ZhaoZhen was a senior sports media people, and it was said by him that the Egyptian Olympic Committee (IOC) was a little spare time. It was indicated by ZhaoZhen that there was a relationship to the political situation, for the IOC personnel will be changed when there was a turmoil in the political situation. He also felt that people who engaged in the commercial development were not very professional. Such mistakes, or else, were not going to come out, and after all, it was an easier to identify these mistakes. Nike lost its temper and stamped its foot, but the IOC said nothing.

Beijing Expo deputy general manager called Zhang Zhenpeng has ever worked in the Beijing Olympic Organizing Committee. He said, the IOC had global partners program, including Adidas, Coca-Cola, Samsung and other brands, and the International Olympic Committee will mainly protect these brands in the arena. It was said by Zhang Zhenpeng that this sponsorship system belongs to the International Olympic Committee (IOC). This system had mature and complete protection methods. It was necessary for our volunteers as well as personnel workers to put on Adidas. As for food, we all adopted McDonald, and as for water, only Coca-Cola has been adopted. The hostile brands can not be used

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, so KFC as well as Pepsi were not possible.

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