What is Leaders Act?

Every minute a man abuses a women and no one says anything. This is a harsh reality that the Center for the Study of Sport in Society at Northeastern University hopes to change through the second installment of its awareness campaign � Leaders Act. �

The campaign, which was developed by the integrated marketing communications agency Manasian Inc., uses the power and appeal of professional athletes to help create awareness about gender violence and to stop the abuse. It features one of Sport in Society�s flagship programs Mentors in Violence Prevention (MVP) as a tool to stop gender violence. Watson, who generously donated his time to the campaign, will be the second in the series of athletes to support the cause. The first campaign, released last fall, featured former Boston Red Sox outfielder Gabe Kapler. �

Be a Leader

Through Sport in Society's Mentors in Violence Prevention (MVP) training, participants learn they have the power to stand up against men�s violence towards women. Utilizing the unique bystander approach, MVP teaches men and women they are not potential victims, but empowered bystanders able to confront abusive peers.

Get More Information

For more information about Leaders Act and Sport in Society�s Mentors in Violence Prevention please click here or call 617-373-8420.