Sport in Society Launches New Logo
(7-2-07) Boston, Mass. � In early June, the Center for the Study of Sport in Society launched its new logo. The logo was chosen to visually express Sport in Society as the world�s leading organization that uses the power of sport to create a better world.
�The new logo sends a bold message that Sport in Society is a transformed and independent organization,� said Director Peter Roby.
The simple design, which is a circle embedded with two smaller, split, and inverted circles, is recognizable, unique, and conveys a sense of sport. The logo stands for Sport in Society�s commitment to address violence, discrimination, physical activity, and health.
The new identity aligns Sport in Society�s image with the reality of its far-reaching influence and proven record on issues of social justice. It is an essential part of the organization�s effort to help donors choose Sport in Society over other non-profits.
In addition to a new logo, Sport in Society will now unify all its programs and initiatives under a single brand. The goal is to strengthen the identification of each program and initiative under the umbrella organization of Sport in Society.
The Center for the Study of Sport in Society at Northeastern University is the world�s leading social justice organization that uses sport to create social change. The flagship organization located in the heart of Boston, Mass. was founded in 1984 by Dr. Richard Lapchick and touts a branch in Baltimore, Md. Through research, education, and advocacy the center works locally, nationally, and internationally to promote physical activity, health, violence prevention, and diversity among young people, adults, and college and professional athletes. Sport in Society�s innovative programs are all staffed by former college, Olympic, or professional athletes and has been awarded America�s most successful violence prevention program by Lou Harris, the Peter F. Drucker Award as the most innovative non-profit program in the social sector. Most recently it was recognized by the Boston Red Sox for its dedication and service to the community. Visit Sport in Society at www.sportinsociety.org.