PETER P. ROBY APPOINTED DIRECTOR OF NORTHEASTERN UNIVERSITY'S CENTER FOR THE STUDY OF SPORT IN SOCIETY

BOSTON, Mass. – Effective July 1, 2002, Mr. Peter P. Roby will serve as the new director of Northeastern University's Center for the Study of Sport in Society. Roby succeeds Sport in Society founder Richard E. Lapchick who continues to serve as Director Emeritus after serving as director for Sport in Society's first 17 years.

"I feel there is no one more qualified to lead Sport in Society into a new era than Peter Roby," said Lapchick. "His experience, enthusiasm, passion and vision for our values are a remarkable fit. Peter's leadership, combined with the talents of (Senior Associate Director) Allyce Najimy, and the talented and our dedicated staff, will no doubt lead Sport in Society to even greater heights as The Center continues its work to make this a more peaceful and understanding world."

Roby, formerly vice president of U.S. marketing for Reebok International brings 20+ years of experience in athletics and marketing toSport in Society. At Reebok, Roby was responsible for the development and execution of marketing plans in the United States. He also oversaw strategic planning, grass roots marketing and sponsorships. Roby joined Reebok in 1991, and held the positions of group director of US brand marketing there, as well as director of key account marketing and director of US sports marketing.

"Peter has an extensive record of experience and accomplishment in the fields of athletics and marketing," said Richard M. Freeland, Northeastern University President. "He will provide critical leadership and management of the Center and help continue the good work that the team has made thus far."

Sport in Society Director Peter P. Roby (center) is joined by Founder and Director Emeritus, Dr. Richard E. Lapchick; and Senior Associate Director, Allyce Najimy, at Sport in Society headquarters at Northeastern University in Boston, MA.

Before joining Reebok, Roby served six seasons as head basketball coach for Harvard University and three years as Harvard's assistant basketball coach. Prior to joining Harvard, Roby was the assistant coach at Stanford University, Dartmouth College and the U.S. Military Academy in West Point, New York.

Roby is a 1979 graduate of Dartmouth College where he was co-captain of the basketball team and earned a B.A. in Government.

"I am pleased to be leading the talented and dedicated team at the Center and am committed to the mission to increase awareness of sport and its relation to society, and to develop programs that identify problems, offer solutions, and promote the benefits of sport." said Roby.

Roby succeeds Sport in Society founder Dr. Richard E. Lapchick as director. Lapchick was appointed Director Emeritus of Sport in Society in August of 2001. Lapchick directed the Center for more than 17 years and helped create landmark programs for young people that promote team building, human and civil rights, and racial equality.

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Northeastern University, a private research institution located in Boston, Massachusetts, is a world leader in practice-oriented education. Building on its flagship cooperative education program, Northeastern links classroom learning with workplace experience and integrates professional preparation with study in the liberal arts and sciences. For more information, please visit www.northeastern.edu.

CONTACT:
Kevin J. Matthews: 617-373-4256